What does it mean “retail Apocalypse” in the global pitch of e-commerce where Amazon is the Alpha, having definitely reshaped our habits?
For the old school retails trapped in the vacuum, e-commerce itself is not the solution though.
So, who is going to win the most challenging battle for the customer? The global winning luxury brand Prada provides a great example of such a powerful digital gear to boost foot traffic, crafting compelling customer experiences, to also foster online engagement.
Brands need to quickly transform their strategy bridging the silos of their old channels (brick-and-mortar and online) creating a holistic system that flows frictionless, making their customer their first brand ambassador. Brands’ ultimate choice is whether to lead or to follow the upcoming life style revolution.